Client case / Bergendal

Modernised Brand Identity– Bergendal Meetings

Bergendal is a fantastic venue at Edsviken in Sollentuna, only 20 minutes from Stockholm City and Arlanda, an atmosphere for inspirational and efficient meetings, as well as for rest and relaxation. The manor house at Bergendal merges with modern architecture, creating a contrasting environment which is suited for everything from business conferences to wedding receptions. When Bergendal wanted to develop the business and clarify its offer and position, a new brand identity was needed that better matched the experience on site and corresponded to the ambitions of those working at Bergendal.

Edelström Design was commissioned to take a new grip on the brand identity and logotype that would constitute the new Bergendal. The old identity needed to be replaced by something more modern, yet still honouring the Bergendal unique history.

Edelström Design created a new visual toolbox that could then be used in-house to communicate in a more distinct manner in all Bergendals different channels like website, signage, menus, etc. Thanks to CEO Key Dolk for an interesting project and an interesting brand.

The project demanded a broad range of expertise and skills:
– Brand Identity Design
– Design Logotype
– Design Guidelines
– Direction of photography

Words from the client

”Edelström Design helped us when we wanted to modernize the brand and take the brand into the future. We now have a clear visual platform, with a new logo and design guidelines, which we can use when we develop our brand communication through new applications.”

Key DolkCEO, Bergendal Meetings