Client case/ The Swedish Union for Performing Arts and

Visual Identity and Communication– The Swedish Union for Performing Arts and Film

The Swedish Union for Performing Arts and Film is a union in the theatre and film industry. The members are professional authors, artists, technical and administrative staff in swedish theatres, film, radio, television and cinemas. The federation organizes both wage earners and self-employed. With many different profession categories, where recruitment and membership benefits are important components of communication, the union realized the importance of having a modern and dynamic identity. The assignment fell on Edelström Design.

Edelström Design has been working with the Union for Performing Arts and Film since 2008. The most recent major project was to modernize the website, which provides an important support for the unions members, and contributes to increased recruitment and strengthening the guild of the unions members.

Continuously, Edelström Design works with designing communication, brochures, events, fairs, annual reports, digital communications, etc. Thanks to Åse Axberg, communications manager, and the rest of the project group at the Swedish Union for Performing Arts and Film for a good collaboration.

The project demanded a broad range of expertise and skills:
– Brand Identity Design
– Design Guidelines
– Design Website
– Design Brochures, Annual Reports, and more
– Design Office Templates
– Direction of Photography

The website was developed by the very competent web agency Houdini.

Words from the client

"We are very pleased with our visual identity. It feels very appropriate for us. We work continuously with Edelström Design when we develop new applications in communication with our target groups."

Åse AxbergHead of Communications, The Swedish Union for Performing Arts and Film