Client case / Unifaunwww.unifaun.com

New Brand Identity– Unifaun

Unifaun is the leader provider of TA systems in Northern Europe. With over 20 years of experience, the company offers innovative and high quality TA systems that simplify and improve for both shoppers and shippers. Every day, over 800,000 broadcasts of 100,000 different companies are sent through our TA systems and we are thus a key part of European logistics. When merging with head competitor Memnon Networks a new updated corporate identity and visual platform needed to be launched for further growth and business development.

Assignment
Edelström Design was commissioned, in competition with major Swedish design agencies, to create the new corporate identity that would secure Unifaun’s visual identity for the future.

Result
Edelström created a design platform with new logotype, design guidelines, template documents, guidelines for interiors and photography. The platform can easily be implemented by Unifaun inhouse department in their various communication channels. Thanks to Marketing Manager Tobias Olbers and the rest of the Unifaun management for a very interesting project and brand.

Services
The project demanded a broad range of expertise and skills:
– Brand Identity Design
– Design Logotype
– Design Guidelines
– Design Print Templates
– Design Office Templates
– Direction of Photography
– Direction of Interior

The website was developed, based on the new identity, by excellent web agency Triggerfish.

Words from the client

”During spring 2014, Unifaun and Memnon Networks joined forces to form the absolutely leading TA provider in Northern Europe. In order to continue our expansion trip and become even clearer on the market, the companies joined together and together formed the new Unifaun. We then looked forward to updating names with a new logo and new graphic profile that better reflects the modern business we are. Edelström Design was responsive and worked out a new identity, which was an evolution of the old, which everyone in the new company constellation was very pleased with. The result is a visual platform we can now work with in our various communication channels.”

Tobias OlbersCMO, Unifaun