Client case / United

New Identity for United Spaces

United Spaces is the leading office space in Sweden focusing on offering office solutions for companies growing and wanting to work in creative environments at the best addresses. When facing an expansion, United Spaces had to modernize its brand communication. A new visual brand identity was an important part of this work. The existing identity was outdated and inflexible and did not match the leaderships ambitions.

Edelström Design was commissioned, in competition with major swedish design agencies, to create a new brand identity that better reflected the ambition and expansion that the brand was facing. United Spaces needed design guidelines for many different channels, web, print, events, exhibitions, interiors, etc.

Edelström created a solid design platform with new logotype, design guidelines and designed template documents. Edelström worked out the new profile in all communication channels such as website, signage systems, brochures, menus, screens, event materials etc. These have since been used as templates in-house at United Spaces. Thanks to CEO Göran Garberg and the project team for a very interesting project and a very interesting brand.

The project demanded a broad range of expertise and skills:
– Brand Identity Design
– Design Logotype
– Design Guidelines
– Design and Structure for Website
– Design Print Templates
– Design Signage
– Design Office Templates
– Direction of Photography
– Direction of Interior

The website was developed, based on the new identity, by excellent web agency Triggerfish.

Words from the client

”One of our co-founders had previously worked with Edelström Design and we had a good dialogue that led to a good result - a solid visual platform when United Spaces now grows. Since then, we have regularly hired Edelström Design when we needed new and refined design. We at United Spaces are very pleased with the result and has received very good response from our target audience.”

Göran GarbergCEO and Founder, United Spaces