Reference case /

Book Design for Visita

Anders Johansson, a Business Development Consultant, was commissioned by Visita, to write a book describing how travel consumer behavior has changed in the digital world and how hotels can adapt. Far from all hotels have a developed strategy for how to compete for customers’ attention online. This is the book that helps the hotels sell their rooms in the digital world.

Edelström Design was assigned the task of designing the book, working closely with writer Anders Johansson. The assignment included concept, graphic design, layout, illustrations and production down to the final product.

The assignment included:

  • Book Design
  • Program logotype
  • Illustration and infographics
  • Concept, design, layout and production of the book, 132 pages.


→ Article about the book on the website Besöksliv.

→ Buy the book here.