Client case / Diakritwww.diakrit.com

New Identity for Diakrit

DIAKRIT is the world leader in 3D visualization products, digital sales applications and consulting services for the real estate industry. The company has grown rapidly since its start in 2001 and today employs over 450 people globally and supplies services to more than 2,000 major real estate customers around the world. When Diakrit expanded from a scandinavian to a global company, they needed a new brand identity.

Assignment
Edelström Brand Identity Design was commissioned, in competition with several major swedish design agencies, to take a new grip on the brand identity that would shape the Diakrit of the future. The project included a new logotype, design guidelines, design concepts for web, print templates, design program for products, direction for profile materials. Thanks to Dick Karlsson, Matthew Campbell and others at Diakrit for a very nice project.

Result
A strong and consistent visual identity that is easy to maintain by Diakrit in-house designers. Thanks to Dick Karlsson, Matthew Campbell and the management group at Diakrit for the opportunity to work with an interesting upcoming brand.

Services
The project demanded a broad range of expertise and skills:
— Brand Identity Design
— Design Logotype
— Design Guidelines
— Concept Design for Web
— Design Print Templates
— Design Office Templates

diakrit brand identity design
Words from the client

"When we underwent a major change at Diakrit in 2013, we needed to redesign our corporate identity, website and entire profile in all channels. We were first in contact with the major swedish design agencies, but the choice fell on Edelström Design, which had the broad skills we requested. Edelström Design worked out the entire profile program that we have implemented in-house since then. It has worked very well."

Dick KarlssonExecutive Vice President & CSO