Client case / Level

New Brand Identity– Level Light

Level Light is a new lighting company offering a wide range of high quality and easy-to-install products, fully adapted to swedish conditions. Level Light has a long and solid experience in the field of lighting and its main target audience is professionals, business customers and regular consumers.

Edelström Design was commissioned, in competition with major swedish design agencies, to create the new corporate identity that would secure Level Lights visual identity for the future.

Edelström created a design platform with a new logotype, design guidelines and template documents, which easily can be implemented by Level Lights in-house team. Thanks to CEO / Founder Joseph Higwall, Product Manager Magnus Andersson and Senior Light Director / Founder Henrik Skönborg for an interesting assignment and brand.

The project demanded a broad range of expertise and skills:
– Brand Identity Design
– Design Logotype
– Design Guidelines
– Design Print Templates, Product Catalog etc
– Design Office Templates
– Direction of Photography

The website was developed, based on the new identity, by Level Light inhouse team.

Words from the client

"When we wanted to take our brand to the next level, we needed someone who could review all of our brand communication and provide us with tools that we could work with inhouse. Edelström Design created a corporate identity and design platform that we are very pleased with. We now work with Edelström Design when our corporate group and product range grows."

Joseph HigwallCEO, Level Light