Client case /

Updated Brand Identity– PrimeKey

PrimeKey is one of the world's leading companies in IT security and encryption technology. PrimeKey offers high quality software for securing anything from an entire organization, and cloud to mobile or IoT systems. One of their most famous products is the world's most widely used open-source platform EJBCA. When PrimeKey wanted to develop brand and business and clarify its offer and position, the old identity became obsolete and needed to be modernised.

Edelström Design, in competition with other design agencies, was given the task to create a new corporate identity that better reflected the ambition and global expansion the brand was facing. PrimeKey needed a new visual toolbox and platform to take the brand into the future.

Edelström created a new brand identity design platform with new logotype, design guidelines and template documents that PrimeKey easily can implement in-house in their various communication channels. Thanks to Karin Trogstam, Marketing Manager, and other project group CEO Magnus Svenningson, VP Admir Abdurahmanovic and CTO/Founder Tomas Gustavsson.

The project demanded a broad range of expertise and skills:
– Brand Identity Design
– Design Logotype
– Design Guidelines
– Product Logotype Design Program
– Design Print Templates
– Design Office Templates
– Direction of Photography

The website was produced, based on the new identity, by Sweden’s best web agency Triggerfish.

Words from the client

”With a broader audience, PrimeKey has updated both visual brand identity and website to expand the communication and reflect the change of pace in the company. We’re a technologically advanced company in the forefront of IT Security, where our customers and partners rely on us for the very core of their security solutions. The aim of our new brand identity is for everyone to know that PrimeKey is where you should turn if you are serious about your security, no matter your business. I am happy to launch the updated identity of PrimeKey, marking the strategic focus on expansion, customer value and bringing security to the connected world.”

Karin TrogstamCMO, PrimeKey