Client case / PrimeKeywww.primekey.com
Updated Brand Identity– PrimeKey
PrimeKey is one of the world's leading companies in IT security and encryption technology. PrimeKey offers high quality software for securing anything from an entire organization, and cloud to mobile or IoT systems. One of their most famous products is the world's most widely used open-source platform EJBCA. When PrimeKey wanted to develop brand and business and clarify its offer and position, the old identity became obsolete and needed to be modernised.
Assignment
Edelström Design, in competition with other design agencies, was given the task to create a new corporate identity that better reflected the ambition and global expansion the brand was facing. PrimeKey needed a new visual toolbox and platform to take the brand into the future.
Result
Edelström created a new brand identity design platform with new logotype, design guidelines and template documents that PrimeKey easily can implement in-house in their various communication channels. Thanks to Karin Trogstam, Marketing Manager, and other project group CEO Magnus Svenningson, VP Admir Abdurahmanovic and CTO/Founder Tomas Gustavsson.
Services
The project demanded a broad range of expertise and skills:
– Brand Identity Design
– Design Logotype
– Design Guidelines
– Product Logotype Design Program
– Design Print Templates
– Design Office Templates
– Direction of Photography
The website was produced, based on the new identity, by Sweden’s best web agency Triggerfish.