Client case /

New Identity – Recipo

Have you ever wondered what happens to all waste electronics? We have. Fortunately, we received a brand identity design assignment from the worlds coolest recycling brand Recipo, where we learned everything about this. We also got the privilege of working with their brand and visual identity. Recipo is a new recycling system for electrical equipment, batteries and tires, operating in Sweden, Norway and Denmark. Behind Recipo are some of the Nordic region's leading electronic producers like Elgiganten, Siba and others. Recipo's products and services make it easy and cost effective as a producer to switch to a circular economy and comply with legal requirements.

The group wanted to gather all their brands, such as Elektronikå and Däckå, under a new unified brand, Recipo. Edelström Design was commissioned to develop a new visual corporate identity. It was an important step in the company’s planned development and expansion in the Nordic region and Europe

Edelström Design has developed a new identity and design program that brings together all different areas in one visual voice and expression. The logotypes word mark and visual identity have been inspired by the concept of “the circular economy” which is a central part of Recipo’s products and services. The mission included brand strategy, logotype design, corporate identity design, website design, product design, etc. Thanks to the project group at Recipo for a much appreciated design project.

The project demanded a broad range of expertise and skills:
– Brand Identity Design
– Design Logotype
– Design Guidelines
– Design for Web
– Product Design
– Design Print Templates
– Design Office Templates

Words from the client

”Edelström Design has helped us in our work with our new brand as we grow and expand in a Nordic and European market. The company has gone from a fragmented expression to a single and unified expression in all our business areas. It really reflects the company and the people who work here and our position in the market. We and our products are young, modern, fast, flexible and cutting edge. It is very much reflected in our new identity.”

Josef TapperCEO, Recipo