Client case / Stark

New Brand Identity– Stark Relation

Stark Relation is an operator-independent retailer that helps small and medium-sized companies choose operator, exchange features and other services that are important to their business. When Stark Relation wanted to develop their business, grow and clarify its offer and position, the old identity became obsolete. A new brand identity needed to be created and work in all Stark Relations different communication channels, website, product sheets, events, fairs, sponsorship, etc.

Edelström Design was assigned the task of creating a new corporate identity that better reflected the ambition and expansion that the brand was facing.

Edelström created a design platform with a new logotype, design guidelines and template documents, which easily can be implemented by Stark Relation in their various communication channels. Thanks to CEO Per Söderström for a very interesting project and upcoming brand.

The project demanded a broad range of expertise and skills:
– Brand Identity Design
– Design Logotype
– Design Guidelines
– Design Print Templates
– Design Office Templates
– Direction of Photography

Words from the client

”Edelström Design helped me to lift the brand to a level that matched my ambition with the company. Previously, we had a pretty generic profile. Now we have a clear brand identity that is much appreciated by our target group, by ourselves, and which supports our business in a completely different way than before.”

Per SöderströmCEO, Stark Relation